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About Webb Ranch & The Farmers Market - History

Grandpa George Webb started in 1922 subleasing 40 acres from Stanford University to be closer to San Francisco produce markets. Prior to 1922, the Webb's started in Watsonville (1917) with strawberries. In 1929, Grandpa George moved the family to Portola Valley and leased the full 285 acres at that time. Originally, ranch-grown produce was delivered to Purity Markets and a berry co-op.

In 1950, Stanley Webb, the youngest of 4 brothers, took over the farm. He continued the tradition growing strawberries until 1963, when he opened the Alpine Road Fruit Stand to offer fresh-picked seasonal produce for direct sale to consumers. That move started the diversity of growing multiple crops like corn, tomatoes, string beans, squash, etc.

In the 1980s, the  major change was when switching 90 acres of farming from flood irrigating to a drip irrigation (saving 75% water) this was a three year process. 

In the 1990s, Webb Ranch formed a union (with health and dental) to provide the best working conditions for the farm workers. Some farm workers have been with the Webb's for over 25 years.

In the 2000s, U-Pick berry operations began and has become a popular family event, with pony rides, picnic tables, ranch tours, and fresh berries in June and July, weather permitting. This is run by the fourth generation of Webb's.

In 2013, Webb Ranch focused 100% of its farming resources on growing and marketing its California Certified Organic Farmer (CCOF) produce through various outlets. The Farmers Market at Hwy 280 @ Alpine Road stopped offering produce on a daily basis. Webb Ranch went “Back to the Future,” to once again provide produce to local farmers markets, grocery stores, and select restaurants.

In 2014, we changed our irrigation and water management to work within guidelines for farming in California based on the drought situation. This will not affect our crops as the weather is cooperating and we should have a great 2014 season for our organic produce.

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We, the Webb Family wish to thank our customers who have supported the roadside stand over the years, and we look forward to serving you through our new outlets in 2013.

Support Your Local Farmers
Webb Ranch is a family ranch and farm serving the peninsula since 1922. We supply fresh organic and pesticide/herbicide-free fruits and vegetables direct from our farm. Webb Ranch fields are CCOF (California Certified Organic Farmers) and CAFF (Community Alliance with Family Farmers) compliant. Ask us about our farming practices when you visit. You’ll see why we are the favorite stop for generations of local families and friends.

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